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aBeam Mobility — B, Safety Ambassador
Beam's mascot takes on a less serious and lighthearted approach to encourage safe riding
Roles
Creative Lead for Conceptualisation, Art Direction & Execution
Year
2022
➋ Translating Standard Riding Rules into 3D animations
#1 Scenario 1: Puppy parks by a doorway, B appears with an X sign disapprovingly
#2 Cut to Scenario 2: Puppy parks at bus stop, B appears again with an X sign
#3 Scenario 3: Puppy parks in the middle of a footpath, B appears once again with an X sign
#4 Puppy finally parks at the designated parking zone, B approves!
#1 B is riding along structures of random blocks
#2 Camera then tilts to the right slightly and the blocks begin to join with one another
#3 A 18+ block is now formed
Reference: OK GO
#1 B comes into frame and makes a stylish turn
#2 He then whips out a magnifier
#3 He comes towards the screen while pointing downwards, prompting the audience to read the text below
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