top of page
Health Promotion Board — H365 App Campaign

Turn One Day Into Day One

Get fitter. Eat healthier. Sleep better. 

We all have health goals — goals that we hope to achieve "One Day". Our campaign inspires Singaporeans to shift their focus from the end result to the starting point, by taking their very first step with the Healthy 365 app.

A full 360 campaign stretches across TV, OOH, social and many more.

Roles

Creative Lead for Art Direction, Typography & Animation Design & Campaign Execution

Year

2023

Main Film (60s)

15s films in various languages 

Turned storyboard sketches into actual scenes

TODIDO_2-lores.gif
TODIDO_1-lores.gif
TODIDO_3-lores.gif
TODIDO_4-lores.gif
TODIDO_5-lores.gif
TODIDO_6-lores.gif

Designed Props for on-set

Props-lores.jpg

Print Ads

Prints went islandwide strategically in media buys such as Bus Stops, Train Stations, In-Trains and Double Decked Buses.

doubledeck bus.jpg
cityhall.jpg
IMG_5288.jpeg
MicrosoftTeams-image.jpeg

Credits:

Creative Agency: Publicis Groupe

Executive Creative Director: Adrian Yeap

Creative Director: Jared Kang

Creative Lead: Wilson Foong (Art) & Shermin Ang (Copy)

Art Directors: Avril, Yong & Ben 

Director: Peggy Goh

Video Production: Freeflow

bottom of page